adidas

Next is Everything

While rugby has a rich heritage, today’s players have a shared mentality of focusing on what’s next. The next game. The next tournament. The next tackle.

This idea led us to a global positioning campaign for adidas Rugby, helping unify all their rugby marketing across different markets. Launching with a 60 second social film, the campaign continues with a series of videos and social imagery promoting key players and new boot range. But more importantly, ‘Next is Everything’ will help guide all adidas Rugby marketing to come.

  • 20

    Videos
  • 5%

    Instagram Follower Increase
  • 3

    Continents Unified

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