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Surprising bacon addicts with bacon rehab.

Our Challenge

How can we help Wendy’s launch its most bacon-y Baconator Range yet with a social campaign that aimed to get more visibility than its media-heavy competitors?

Our Story

It’s a scientific fact that bacon has addictive properties. No, seriously! And while everybody loves bacon, there are some who are, well, addicted to it. So we thought it was only responsible to invite some of Wendy’s most-obsessed bacon fans to bacon rehab. Which they thought was a taste test. (Gulp).

Content captured from this social experiment formed an awkwardly, funny series of videos that played out on Facebook, Instagram, Snapchat and Youtube.

5.2M
Impressions
23%
Above Sales Targets
50%
Increase in Brand Consideration
72%
Snapchat audience reached
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Wendys Baconator POS

Supporting Assets

Along with the video content, a stills campaign was created. This ran as instore posters, online banners and social content.

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