Our Challenge:
To develop a creative platform for a variety of Haier’s products and produce content for their social channels in NZ and Australia.
Our Story:
Building on Haier’s ‘inspired living’ platform, we created a series of online films and stills showing their latest range of cutting edge laundry and cooking products. Rather than create typical product demos, we instead integrated the products into various real life scenarios, where they were ‘field tested’ by real Kiwi and Aussie families in various everyday real life homes and occasions.
