Our Challenge
How can we help Ford promote its latest range of Rangers and retain its No.1 position in the market?
Our Story
We all know a mate who owns a big ute. They’re the ones we grab a lift from to go hunting, fishing, surfing, and all that other fun stuff that requires something gruntier than a Honda Civic. So to promote Ford’s latest range of Rangers, we gave all those freeloaders out there a good nudge to buy their own Ford Ranger instead.
To tell this story, we created a TV and digital campaign that followed three Kiwi blokes who waited for their opportunity to get behind the wheel of the latest Ford Rangers. This included an epic 60 second spot, followed by multiple shorter edits which played out over our campaign period.
