Our Challenge
How to make AIG stand out in a sea of sponsors during the 2015 Rugby World Cup to bring their core value of innovation to life.
Our Story
The Haka 360˚ was a world’s first, giving rugby fans the chance to face the iconic pre-match ritual, the haka, as if they were right there on the field with the team. We implemented the full process from research and development right through to production, design, video promotion and activation. The result was a full-on, immersive event that was experienced by thousands.
