Our Challenge
How does a New Zealand wine brand from the bottom of the world launch its wine into big, hard to crack global markets?
Our Story
Invivo knew they needed a unique strategy to get their premium NZ wine into the UK and the US, so they decided to shoot for the stars and do a collar with Graham Norton (from the UK celebrity chat show the Graham Norton Show) in the UK and Sarah Jessica Parker (from Sex in the City fame) in the US. In both cases Invivo went one step further than just a name sake, they actually made the influencers create the ‘blend’ for the wine and become co-owners of the brand. To tell the world about this unique relationship, Augusto produced the video content for these blends, as well as creating ‘shout-outs’ for media outlets and retailers.
