How can we engage the NZ public to get excited about the first LPGA Golf event to take place on New Zealand soil?
We’ve all seen our current World No.1, Lydia Ko, on TV but hardly any of us have actually seen her play. We went for an unorthodox approach with an entertaining campaign that made it very clear that ‘Lyds’ was coming to play on our shores. In fact, right here in our backyard. The campaign instantly stood out from the rough, grabbing the nation’s and media’s attention, and helping to drive ticket sales six months out from tee off.