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We’ve helped to iconise our Black Ferns to inspire future generations

adidas Black Ferns street posters

Our Challenge:

To celebrate the Black Ferns in the lead up to the RWC in New Zealand, and inspire the next generation of young women with female role models.

Our Story: 

Using the biggest stage in women’s World Rugby as the perfect platform to iconise our phenomenal athletes, we showcased them as female role models for the future generations. To help hero them in the way they deserve to be recognised, we enlisted the artistic eyes of the ‘Dream Girls Art Collective’ to capture each player and their individual story via an empowering twist of the iconic All Blacks posters of old.

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