To create Arvida’s first ever brand campaign that would set them apart from other retirement communities.
We created a light-hearted and emotive campaign introducing Arvida’s new brand line ‘Live the age you feel’. We wanted to bring this idea to life in a fun and unexpected way to stand out from the competitors and appeal to this older generation that do not necessary feel or act ‘old’ and certainly do not want to be treated as old either. Using a mix of playful humour and quirky visual effects, we played with the perception of age by showing older people as the age they see themselves. And likewise how Arvida likes to see its residents.