Our Challenge
How can we help Wendy’s launch their new succulent Karaage Fried Chicken range to a nation who currently think of one place when it comes to fried chicken – KFC.
Our Story
We set out to outrank the competition, scouring the globe to find an ambassador that was more superior than KFC’s Colonel. This led us to Brigadier General Sanders, a Texas National Guard Retiree one rank higher than Colonel, who travelled down to New Zealand to try the new range and offer his official endorsement.
