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Fried chicken that outranks the competition

Our Challenge

How can we help Wendy’s launch their new succulent Karaage Fried Chicken range to a nation who currently think of one place when it comes to fried chicken – KFC.

Our Story

We set out to outrank the competition, scouring the globe to find an ambassador that was more superior than KFC’s Colonel. This led us to Brigadier General Sanders, a Texas National Guard Retiree one rank higher than Colonel, who travelled down to New Zealand to try the new range and offer his official endorsement.

Sold out
within 3 weeks of launch
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Wendys Karaage POS x

SUPPORTING COLLATERAL

Along with the video content, a stills campaign was created. This ran as instore posters, online banners and social content.

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