Our Challenge
To show what it takes for the All Blacks to at the top of their game for the 2019 Rugby World Cup.
Our Story
The All Blacks have plenty of sponsors, but for Gatorade it’s all about performance. Our campaign was focused around TV and online content, which featured the All Blacks pushing the limits alongside some of Gatorade’s global ambassadors – Serena Williams, Lionel Messi and Usain Bolt – who all turn to that magic orange liquid to rehydrate, refuel and recharge.
