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Teeing off a sporting celebration

Our Challenge

How can we get New Zealand women interested in an old school gentleman’s game? With golf memberships dwindling around the country, NZ Golf saw an opportunity to remove some of the entry barriers of the traditional sport and bring it into the modern day to help attract more women – as well as a younger audience.

Our Story

Our campaign, dubbed ‘She Loves Golf’ rebranded  the sport as welcoming, inclusive, and focussed on having fun rather than following the rules. Fronted by some of NZ’s most influential female personalities, our ambassadors helped us encourage other women to give golf a go via social media, PR, editorial, activation events and golf clubs nationwide.

10,513
New users to NZ Golf website
79
Events
62
Golf clubs participated
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