Our Challenge:
To bring visibility to the Pacific Island’s plight at the global climate change conference COP26 and strengthen the movement to keep the world within a 1.5 degrees increase of temperature.
Our Story:
We developed the Flex for 1.5 message into a simple, sharable idea that was a vehicle for the world to tell those in charge that they have support to take bold, high-level climate action with the strength and pride of the Pacific Islands. Our global TikTok campaign started with the world champion Pacific Island hip hop crew, the Royal Family, challenging the world to “#Flexfor1pt5” which was followed by activations in the UK and a targeted digital campaign to the leaders in Glasgow during COP26.
Results:
TikTok partnership with use of their new Stitch and Duet functionality using Spark ads
13,600,000 video views
20,000+ Followers
230,000+ Likes
