Our Challenge:
Retirement villages aren’t for everyone, and research shows the longer people live in their own homes, the longer they’ll live. Enter Arvida Good Friends – a new concept for retirement living that offers members access to a bustling Community Centre, private home helpers and rideshare transport – enabling people to continue living independently in their own homes.
Our Story:
For the launch campaign we devised a bold, positive message, empowering our elders to “Keep doing you”. With our fully-integrated campaign brought to life across cinema, digital, radio and print, we are growing memberships day by day.
