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We made NZ think dirty.

Our Challenge

How can we help Wendy’s launch their new burger range which features ‘dirty sauce’ – a recent popular product in America, but very unknown to most Kiwis.

Our Story

While dirty sauce is actually a mayo-tomato-lemony-pickle combination, it’s easy for your mind to go somewhere else when talking about all things ‘dirty’. So we tested the nation to see what they really thought about the new burger.

Fronted by up-and-coming local comedian, Angella Dravid, our tongue-in-cheek campaign uses the latest in mind control technology* to track the appeal of every inch of this new delicious and saucy burger.

*Electro-eroticography or something.

7M
Impressions
# 1
Highest engagement for a limited time offer burger
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Wendys Dirty American POS horiz

SUPPORTING COLLATERAL

Along with the video content, a stills campaign was created. This ran as instore posters, online banners and social content.

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