Our Challenge:
To launch BENEE’s new Kool music video within a 3 week window and create an entire real-world SIMS environment using only props that mirrored what was available in-game.
Our Story:
We tapped into every nineties kid’s dream – by recreating a scale model SIMS world to play in. The music video showcases her inhabiting two worlds: one set in The Sims featuring BENEE embracing the role of a Sim and all of the comical nuances that go along with it; and another as herself in the real world controlling her Sims avatar.
Ensuring the real and virtual world were a seamless match, the set and virtual world were built simultaneously to ensure they could accurately reflect each other as much as possible.
