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Soaked up some of BENEE’S new Kool

Our Challenge:

To launch BENEE’s new Kool music video within a 3 week window and create an entire real-world SIMS environment using only props that mirrored what was available in-game.

Our Story:

We tapped into every nineties kid’s dream – by recreating a scale model SIMS world to play in. The music video showcases her inhabiting two worlds: one set in The Sims featuring BENEE embracing the role of a Sim and all of the comical nuances that go along with it; and another as herself in the real world controlling her Sims avatar.

 Ensuring the real and virtual world were a seamless match, the set and virtual world were built simultaneously to ensure they could accurately reflect each other as much as possible.

Youtube views in the first month
Billboards Best Music Video 2020
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