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We rallied the world to reduce plastic waste

Our Challenge:

To launch adidas’s global sustainability event, rallying the world to come together to Run For The Oceans and help end plastic waste. Run For The Oceans (in partnership with Parley) pledges to pick up plastic bottles around the world.

Our Story: 

Everyone has their own personal reason for wanting to end plastic waste. Some people want to ensure that their kids can enjoy this planet as they did, while others have a special connection to the beaches and oceans and want to protect them for years to come. But it’s only when we all come together as a collective to try and drive for change, that that change is actually possible.

The campaign was shot across Santiago, Barcelona, Florida and Aotearoa New Zealand and features five global adidas partners; Dominic Thiem (Austrian tennis player), Ninali Zheng (Chinese heptathlete), Shaunae Miller-Uibo (Bahamian sprinter), Pedri (Spanish footballer), Karlie Kloss (American supermodel).

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