Our Challenge: Develop a global positioning campaign for adidas Rugby, helping unify all their rugby marketing across different markets.
Our Story: While rugby has a rich heritage, today’s players have a shared mentality of focusing on what’s next. The next game. The next tournament. The next tackle. Launching with a 60 second social film, the campaign continues with a series of videos and social imagery promoting key players and new boot range. But more importantly, ‘Next is Everything’ will help guide all adidas Rugby marketing to come.