Our Challenge:
As part of our commitment to protecting animals, SAFE wanted to get more people in the agriculture industry and community to speak up and report any form of animal abuse.
Our Story:
New Zealanders are more in the habit of calling out human abuse as it occurs but don’t seem to do the same for animals. So we decided to pose the question ‘if it were your workmate, would you call it out?’, triggering New Zealand farmers and workers to reconsider what they’d do if one of their workmates were the victim.
SAFE introduced our ‘0800 EXPOSE’ phone line to get more people in the agriculture industry and community to speak up and report any form of abuse that they might encounter.
