In Pic’s first ever integrated brand campaign, they wanted to remind consumers what really makes a great peanut butter.
In keeping with the simple ingredients, lo-fi process and iconic handmade branding, we created a campaign featuring just a heap of fresh peanuts, a cement mixer, and the man himself. The quirky campaign takes a stripped back, handmade approach across all facets. The hero video is captured in a single shot, using simple in camera techniques, whilst the OOH and social executions adopt a simplistic art style with playful headlines. Nothing too complex about it.