The grassroots game is reliant on volunteer coaches to deliver coaching to young players. Parents who accept the responsibility usually do so based on their love for the kids or the game but often they do it because they are the only viable option available. The majority of volunteer soccer coaches are time poor and ill equipped to deliver quality coaching sessions for the millions of kids training every week across the globe. We wanted to give amateur coaches the confidence and tools to spend less time planning and more time coaching.
We partnered with football experts to deliver quality, user-friendly soccer skills using digital soccer content and coaching tools, based on best practice techniques tried and tested by world class players and coaches. We needed to film hundreds of football drills in an easy to digest format and enhance the understanding of each drill with motion graphics.