Our Challenge: To leverage off-field content to build a larger audience and increase engagement for the stakeholders of the NZ Golf Open; NZ Golf, Clubhouse, Millbrook Resort, SkyTV.
Our Story: We ran an ‘off-course’ newsroom to compliment Sky TV’s on-course action. This involved setting up on-site at the Millbrook Resort with a small crew that included; camerapeople, an editor and a producer.
