Our Challenge: People use social media to connect with people, not brands, so we wanted to popularise these channels as a stage for real people. Developing a series of branded formats on social would allow us to live within our audiences’ existing media habits and fulfil their needs for inspiring, useful, culturally reflective content.
Our Story: Our Christmas storytelling formats gave us the opportunity to showcase product range, product benefits, and bring to life charity activations.
Gift Wrap Hero – A series of videos designed to help up your gift wrapping game with each video taking on a different challenge.
DIY Christmas – This series will offer step by step guides to help customers craft their own ornaments and decorations which will be loved and cherished for years.
Kids Gifting Kids – A video showing the choosing and gifting of toys by kids for kids for their Twice The Joy promotion while also showcasing the range of toys on offer at The Warehouse.
Good Night Kiwi Book Reviews – a series of kids book reviews supporting the sponsorship of TVNZ Goodnight Kiwi series.