Our Challenge: MLS team the New York Red Bulls wanted a slogan and manifesto that united and inspired their different audiences in a shared vision of passion, inspiration and community – that would represent them for much longer than just a season.
Our Story: We reminded staff, players, fans of the deep commitment and passion that can be found at every layer of the New York Red Bulls family, from grassroots to the first team, from die-fans fans to community outreach. Working directly with individuals across the organisation we created a brand campaign that encompassed their values and approach to everything they do.
