Our Challenge:
When travel happens without care and consideration it can negatively impact the local operators, communities and the environment. Prince Harry, the Duke of Sussex, wanted to launch his global travel initiative Travalyst, by heroing Aotearoa New Zealand’s sustainable travel pedigree.
Our Story:
Ratings are the new norm when it comes to travel. We rate hotels, food and even the way we got there. But what if we gave our holiday the opportunity to rate us? We created a campaign to launch this sustainable travel initiative by rating Prince Harry’s recent trip to Aotearoa New Zealand.
