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Speak more te reo than a bird.

Our Challenge:

How can we motivate New Zealanders to upskill their te reo vocabulary during Māori Language Week, knowing the majority of us struggle to speak even a handful of words?

Our Story:

Meet “Cocka Tumeke”, the cockatoo that we attempted to tech more te reo than the average Kiwi. With the help of a professional bird trainer and ambassadors, Guyon Espiner and Pere Wihongi, we created a campaign that shared Cocka Tumeke’s progress over Māori Language Week, give Kiwis a cheeky nudge to try out-reo him along the way.

6M
Total Impressions
1.08
Organic Reach
290%
Increase traffic to website
80%
Increased social interactions
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New Zealand +64 9 555 8080
New York +1 917 330 5869