Our Challenge: How can we help Fisher & Paykel Healthcare launch their latest developments in CPAP technology in the US market through a single video?
Our Story: People who suffer from sleep apnea often have their dreams interrupted. So we imagined what those dreams may be, which were cut short at the pivotal moment. These simple visual stories aimed to emotionally connect with our audience in the online space, positioning Fisher & Paykel Healthcare as a premium brand you can trust to keep your dreams alive.
