Our Challenge
As global sponsors of the All Blacks, AIG wanted to make sure they made their mark at the 2017 British & Irish Lions tour to New Zealand, where they were hosting VIP clients from all around the globe. We needed to design an experience to encompass the essence of both teams.
Our Story
Starting with a bespoke event mark, we created more than 200 pieces of unique collateral. From invites and gift bags to digital signage, venue branding and video content, we helped deliver a world-class VIP experience that spanned 3 weeks, 15 events and 9 venues.
