Our Challenge
HelloFresh wanted a social-led campaign to highlight how their meal delivery kits eliminate the time-consuming hassles and stress that comes with planning dinner.
Our Story
We reminded Kiwis that HelloFresh is not just about making meals, but making time to spend with loved ones. Teaming up with a group of social influencers to help us create our campaign content, they each received specially-designed boxes with some fresh question cards that sparked some banter with their dinner guests and made for an authentic and entertaining social campaign.
