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Kiwi kids make a global promise.

Our Challenge

The Tiaki Promise is a government initiative to help protect and preserve New Zealand for future generations. But it needed a global campaign to let all visitors know that we’d like their commitment to help us care for our home.

Our Story

Rather than just asking visitors to follow the Tiaki Promise, we met them halfway by offering something just as special back to them – a promise for a promise. Fronted by our next generation, our campaign sees Kiwi kids sharing their personal promise to one day look after the kids of today’s visitors, supported by digital content educating them how to care for New Zealand.

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Tourism New Zealand Tiaki promise animation swim

online reach

We also created online assets that had a global media push.

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