Our Challenge:
No Ugly have been in market since 2017 and, with the launch of a new range of drinks in NZ and the USA, approached Augusto to bring their brand to life in the form of a TVC.
Our Story:
No Ugly’s brand purpose is to wage war on ugly ingredients, products, beliefs and behaviours. To flip the seriousness of this messaging we needed to use a light hearted character to caption attention and get our audience to engage in the story. Fugly (our character) and The Fugly Song was born as a result.
