How do we give viewers a sense of what’s its like to be onboard and in amongst the action?
The boys in Bermuda made the whole of New Zealand proud in bringing the America’s Cup back to our shores. Augusto demonstrated its prowess working with clients on the other side of the world by curating a world-class visual treatment that captured the spirit of the 35th America’s Cup by 35 broadcasters and seen in 176 countries. It was important to us to give viewers a sense of the science, innovation and physical power behind each race. We provided an engaging experience that made viewers feel as though they were onboard and in the midst of the action.