THE RICHIE McCAW FILM
Chasing Great follows Richie McCaw through his final season as he attempts the goal of captaining the All Blacks to the first ever back-to-back Rugby World Cup wins. Woven through that final season, the film tells the story of Richie's life. With unprecedented access to Richie and a remarkable family video archive, 'Chasing Great' is the story of how a shy farm boy went on to be one of the greatest rugby players of all time. Until now, Richie McCaw's achievemets have been well documented, but little is known about the man himself. 'Chasing Great' takes the audience inside his world. What emerges is a very personal insight into high level international sport and a psychological profile of the mind of a champion.
In addition to Augusto's involvement in the directing, writing, producing and editing of the film - we also designed and built the movie website, intergrating with a US company to create the Chasing Great official fan poster - an innovative digital tech that allows fans worldwide to be part of a tribute to the legend, Richie McCaw.