Approaching the 2015 Rugby World Cup, AIG needed a way to leverage their All Blacks partnership, despite their logo being removed from the jersey and a full sponsorship embargo during the tournament.

This monumental task needed something ground breaking. Something never seen before. Like the All Blacks iconic pre-match ritual haka known the world over, experienced up close and personal as if you were right there on the field.

The AIG Haka 360˚ virtual reality experience gained global media attention throughout the “embargoed” tournament, 3.2 million YouTube views, app downloads in over 104 countries and 9 marketing award nominations worldwide, winning Best Use of Technology by a Sponsor at the Sports Technology Awards. That’s a result even ‘Shag’ would’ve been proud of.