Wendy's

Launching America’s dirty sauce in NZ

When Wendy’s wanted a hand to launch their new Dirty American Burger here, we couldn’t look past the ‘dirty sauce’, long pickles and buns without thinking a little dirty ourselves. And so an idea was born – let’s test to see if the rest of the nation thinks the same about the ingredients of the new range as we did. 

Fronted by up-and-coming local comedian, Angella Dravid, our tongue-in-cheek campaign uses the latest in mind control technology* to track the appeal of every inch of this new delicious and saucy burger. Which with a little light prodding, it did.

*Electro-eroticography or something

  • 1.6M

    people reached
  • 7M

    impressions

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