Les Mills International

Innovate You

Les Mills International issued us with a challenge to produce a set of videos that would highlight the innovative nature of their latest Global Programme Release, in line with the ‘INNOVATE_YOU’ creative concept.

Our Director and Post-Prod team collaboratively devised a treatment that captured each Group Fitness Program's most dynamic and innovative movements within a stylised black and white studio environment. The moves were performed by the Program Directors themselves and using black magic trickery, we had them manipulating and interacting with the video's frame - stepping, jumping and punching their way out of it.

Makes you wanna get sweaty, amiright?

  • 200K

    Views for the 'Innovate You' trailer
  • 330K

    Views for the 'Body Combat' trailer

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