Tourism New Zealand
Tourism New Zealand came to us with a problem. Actually, a travesty. Our country was being left off world maps, from board games to airports to famous globe statues. A reddit thread was even created with a growing list of 1,000’s of examples from over 42,000 followers.
But how come? Why New Zealand? This led us to a campaign that called on influential Kiwi figures, Prime Minister Jacinda Ardern and comedian Rhys Darby, to uncover conspiracies into why our country was disappearing from world maps, while highlighting all the amazing things that makes New Zealand a travel destination.
Our 3-minute hero video was instantly picked up by international media with the New York Times labelling it a "viral video", highlighting the value of great storytelling and a close partnership with an ambitious client.
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