Twist
Swoosh lrg

We created a design system for future growth

Classic Group

Our Challenge:

Our goal was to create a visual identity for the Classic Group that communicated their strategy and purpose, and be the springboard for business growth, demonstrating scale and ambition.

Our Story: 

We were not creating a product or service, we were selling a vision, establishing a reputation and attracting opportunities to the Group. The brand identity brought the broader Group to life through a framework incorporating current brands and developing future brands.

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New Zealand +64 9 555 8080
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