Clubhouse New Zealand
World’s Greatest in our Backyard
We’ve all seen our current World No.1, Lydia Ko, on TV but hardly any of us have actually seen her play. So Clubhouse New Zealand wanted a hand getting the nation excited about the upcoming LPGA tour event – our country’s biggest ever golfing event.
We went for an unorthodox approach with an entertaining campaign that made it very clear that “Lyds” was coming to play on our shores. In fact, right here in our backyard. Which instantly stood out from the rough, grabbing the nation’s and media’s attention, and helped drive ticket sales 6 months out from tee off!
1Most Successful LPGA Tour Campaign 2017
1Winner LPGA Gold Driver Award 2017