Mitre 10

Local Legends

Mitre 10 wanted to celebrate some of our local crafters in our communities. So we developed and produced a 5-episode web series profiling what we would consider legends in the field of DIY.

From furniture to guitars and skateboards, this series showcases the exceptional skill needed to bring these items to life. We learn how they work, why they do it and what it is about Kiwis that means we just need to make.

With hundreds of thousands of views wracked up across platforms, these pieces well and truly found their audience.


If you're a fan of all the interesting stuff we get up to at Augusto, then jump aboard to keep up with what we've been thinking, and making, and anything that we reckon is worthy of sharing with our close friends.
Awww… look at that, we're besties already.