Bacon Rehab

It’s a scientific fact that bacon has addictive properties. (No, seriously!) So to launch Wendy’s most bacon-y Baconator range yet, we thought it was only responsible to invite some of Wendy’s most-obsessed bacon fan to bacon rehab.

Which they thought was a taste test. (Gulp).

Content captured from this social experiment formed an awkwardly, funny series of videos that played out on Facebook, Instagram, Snapchat and Youtube.

  • 23%

    Above sales targets
  • 5.2M

    Total impressions
  • 72%

    Snapchat audience reached
  • 50%

    Increase in brand consideration