It’s a scientific fact that bacon has addictive properties. (No, seriously!) So to launch Wendy’s most bacon-y Baconator range yet, we thought it was only responsible to invite some of Wendy’s most-obsessed bacon fan to bacon rehab.
Which they thought was a taste test. (Gulp).
Content captured from this social experiment formed an awkwardly, funny series of videos that played out on Facebook, Instagram, Snapchat and Youtube.
23%Above sales targets
72%Snapchat audience reached
50%Increase in brand consideration