NSW Blues 2025 Jersey Launch

Creative
Design
Production
Strategy
In 2025 adidas became the jersey partner of the New South Wales Blues team kits. Ahead of the much anticipated State of Origin clash, we launched both the mens and womens jerseys through ‘Our Stripes Run Blue’, a film which harnessed the power of the geographic and cultural elements that are iconic to the state of New South Wales. The campaign went live in retail, broadcast video and even large-scale murals in Sydney.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT