Live The Age You Feel
We were tasked to develop Arvida’s first ever brand campaign that would set them apart from other retirement communities.
So we created a light-hearted and emotive campaign introducing Arvida’s new brand platform: ‘Live the age you feel’.
Using a mix of playful humour and quirky visual effects, we played with the perception of age by showing retirees as they see themselves. And likewise how Arvida likes to see its residents.
52% increase in Arvida’s brand awareness. More importantly, the assumption-busting optimism saw a 76% brand awareness for influencers.
