Ilona Maher Joins The Adidas Roster
After years of research and development, adidas launched its first rugby boot made for women. At the same time, they signed the world’s most famous women’s rugby player, Ilona Maher. We announced this through a film that celebrated Ilona’s mantra: “beauty, beast, and brains."
The campaign become the most viewed and engaged posts on the adidas Rugby instagram channel. Despite how heavily male-skewed the rugby audience has traditionally been.
