Get Your Good Going

We partnered with Havana to develop a creative campaign to launch and reinforce their Masterbrand platform - ‘get your good going’. With big awareness and claimed trial objectives, we had to create something full of caffeinated energy! Leaning into the ‘overt optimism’ that comes with a great cup of coffee, we created a suite of bold and seriously impactful OOH assets and online videos. Creatively developed to be fun and self-aware, the work was strategically developed to get New Zealand’s good going, winning a place in the hearts and homes of Kiwi shoppers.