2025 marked a milestone for rugby. Not only was it a World Cup year, but adidas also launched the first ever rugby boot designed and engineered specifically for women. Built from the ground up with female specific insights, this boot is crafted for women’s bodies and the women’s game. A rugby boot women can own. Developed through extensive research and testing, Avaglide debuted during the 2025 Rugby World Cup. Worn by the Black Ferns, XV de France Féminin, and across adidas’ female rugby partner portfolio. The RS15 Avaglide empowers them to own their differences on and off the field. What ‘old school’ might not like becomes the very thing they celebrate - giving them an edge in the game. Ilona Maher (USA) leads the film component of the campaign, supported by Renee Holmes (New Zealand), Jess Breach (England), and Manae Feleu (France). Stills also feature Sadia Kabeya (England), Holly Aitchison (England), Stacey Waaka (New Zealand), and Maia Roos (New Zealand).
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