Augusto are proud to support a campaign released for Travalyst, the not-for-profit sustainable travel organisation founded by Prince Harry, The Duke of Sussex, calling on New Zealanders to help advance its mission of encouraging travellers to put sustainability at the heart of their holidays.
Travalyst is a global coalition of some of the biggest brands in travel. Coalition partners Booking.com, Expedia Group, Google, Skyscanner, Trip.com, Tripadvisor and Visa are working together on large scale sustainability initiatives to ensure a resilient and thriving future for travel and tourism.
Released via a key online campaign video featuring Prince Harry alongside a raft of kiwi stars including Rhys Darby, Rena Owen and Dave Fane, New Zealanders are asked to participate in a research survey and holiday rating tool on the Travalyst website which encourages travellers to reflect on their most recent local holiday and consider, ‘How would your holiday rate you?’
The campaign was created by Augusto and directed by Augusto’s Co-Founder and Global CEO Michelle Walshe.
Prince Harry, a key supporter of this kaupapa says:
“As travel continues to come back, we have an opportunity and a need to redefine the industry – for better, for good,” said Prince Harry, The Duke of Sussex, Founder of Travalyst. “We created the non-profit Travalyst to rethink how travel can continue to expand our global understanding, to break down barriers, and to create cultural connections through experiences we otherwise wouldn’t have. We do this while, at the same time, ensuring local communities truly feel benefit from tourism and safeguarding essential ecosystems. In a world where we’re tasked with rating so many things, we’re now asking: what if your destination rated you? Starting in beautiful Aotearoa New Zealand, we’re launching our first campaign. There is a well-known Māori proverb: Ehara taku toa i te toa takitahi, ēngari he toa takitini (Success is not the work of an individual. But the work of many) – we invite you to be a part of our many.”
Augusto’s Co-Founder and Global CEO Michelle Walshe said. “We are incredibly proud to have played a part in bringing this campaign to life. Telling stories that help impact people and planet for good is a privilege beyond measure. You can’t ask for more rewarding work.”.
Sally Davey, CEO, Travalyst said, “Aotearoa New Zealand is the ideal setting to pilot consumer-focused sustainable travel initiatives. We are looking to complement the many local collaborative efforts already underway, such as the Tiaki Promise.
“We hope to learn more from kiwi travellers and operators, in order to ensure that consumers everywhere can and do make better travel choices.”