Augusto have teamed up with drinks brand No Ugly to ‘Wage A War on Ugly’ with their first brand TVC since launching the brand back in December, 2017. Launching a new range of drinks in New Zealand and the USA in October, this was the perfect moment to bring the brand and its message to life.
“No Ugly have chosen to go to market now to establish our brand purpose; To Wage a War on Ugly ingredients, products, beliefs and behaviours,” says No Ugly founder Aaron Taylor. “There is far too much ugly in the world and we want No Ugly to be the clarion call for people wanting to say, “NO!”
Using some iconic characters to wage war against, The No Ugly puppet named “Fugly” demonstrates just how important it is to have ‘Ugly Out’ and ‘Gorgeous In’.
“We had a blast making this ad with Aaron and the team at No Ugly”, says Augusto founder and director Michelle Walshe. “Aaron came to us with a manifesto of what his brand believes in and let us go for gold to create Fugly. I love how brave they are as a brand.”
Aaron adds, “Working with Augusto has been a breath of fresh air. The typical agency ‘process’ was left behind and it felt like we were all part of one team striving to do good work. Augusto are passionate, creative and fanatical about solving problems. And they listen.”