Firstgas have teamed up with Augusto to share their announcement that they are heading to a zero carbon future with a brand new campaign launching this month across TV, billboards, digital, social, print and press.
Their plan is to deliver 100% zero carbon gas in pipelines by 2050, and the creative campaign explains what their vision will mean for everyday Kiwis.
Wendy Rayman, Firstgas Group Marketing Manager, said “We’ve been a company that has always thrived behind the scenes. But after discovering our pipelines can safely transport hydrogen, we’ve been itching to explain what zero carbon gas will actually mean for New Zealanders.”
Augusto’s Executive Creative Director, Adam Thompson was quick to embrace the challenge.
“We were over the moon that Wendy and the team at Firstgas Group wanted a campaign to connect with Kiwis, that went beyond your standard PSA,” says Thompson. “This was an exciting opportunity to help announce some really big news about the positive future of gas in New Zealand. We wanted to engage and reassure Kiwis in a playful and more relatable way that the gas they’ve always relied on to power Kiwi culture and the things they love is changing for the better. And better still they can help change the world without actually having to do too much”.
Rayman was quick to applaud Augusto’s ability to develop a simple message and showcase it in a fun and engaging way.
“While we will soon be mixing hydrogen into our pipelines, we are still exploring other sources such as biogas and bioLPG,” says Rayman. “It’s a complicated process behind the scenes, but Augusto have helped us develop a simple message to Aotearoa – that gas is changing, so you don’t have to.”