Augusto have announced their blossoming new friendship with retirement and aged care provider Arvida with the launch of their new Arvida Good Friends Campaign.
A determination to challenge the retirement industry and enable people to keep enjoying their lives into old age no matter where they live have seen Arvida launch their new ‘Arvida Good Friends’ membership service in Christchurch. This service gives older Cantabrians access to their new Living Well Community Centre, private home helpers and rideshare transport designed to enable people to remain living successfully and independently in their own homes whilst creating more social connections with their community.
To launch this initiative, Augusto and Arvida have partnered on a campaign that will play out across Canterbury, in cinemas, digital, press, and radio that aims to give older New Zealanders the choice to have all the freedom they need to “Keep doing you”.
“We are excited to begin a new relationship with Arvida,” says Amy Dufty, Commercial Director at Augusto. “The team approached us as a challenger brand in a rather competitive category to showcase a new approach and we were delighted to take on the challenge.”
Kylie Gibson, Arvida’s Head of Brand echo’s Dufty’s sentiment. “We all know someone older who wants to keep living in the home they love but now needs some form of support or who needs more ways to be socially connected. Augusto were not only up for the challenge of launching our new offering but were fully invested in producing a campaign we are all proud of.”
Adam Thompson, ECD at Augusto was pleased to be able to work with the team to create a campaign that delivered the client’s objectives, without becoming typical of the type of content usually created for the category. “Whilst it’s easy to fall into the familiar old person ad style, we wanted to create a campaign that was modern, uplifting and much more relatable for our audience.”